The Future of Sustainable Travel

In the United States, hotels spend more than $7.5 billion on energy and use 219 billion gallons of water per year. The hospitality industry is just one sector that is plagued by inefficient energy use, but recognizing this, a new phenomenon of “green travel” has emerged. While traveling, it can be easy to get complacent with your carbon footprint, but as the effects of environmental damage become more apparent every day, people have become more conscientious of when energy is being wasted. One survey showed that 87 percent of travelers say they want to travel sustainably, but only 39 percent of them actually do so.

So why isn’t everyone going green while traveling? For many, it’s about not having all the facts, or for some, not even knowing sustainable hotels are an option. Perceived higher costs in eco-friendly hotels also prove to be a leading factor when deciding where to stay, although 67 percent of travelers said they would spend 5 percent or more if it meant a positive impact on the environment. Another struggle for some hotel owners is that the idea of reducing the energy per customer can be viewed as losing a luxury. However, taking care of the environment has become such a priority in 2018 that advertising energy-efficient solutions can do wonders for attracting and retaining customers.

While energy costs only account for approximately 6 percent of total operating costs in a hotel, reducing energy consumption can drastically increase revenue without raising rates. According to Energy Star, a 10 percent reduction in energy consumption would have the same financial effect as increasing the average daily room rate by $0.62 in limited-service hotels and by $1.35 in full-service hotels. Money saved on energy goes straight to your bottom line and makes your business more competitive.

Just installing LED lighting throughout a property can have a significant impact on your energy consumption as LED lights use only two-thirds the energy an incandescent bulb does. Implement motion-sensor light switches and sensor faucets, give guests the option of how often they want fresh towels, upgrade to high-efficiency plumbing fixtures that utilize less water–these are simple things you can do, all without taking away from a guest’s experience.

At Zenergy, we provide a new, unique value proposition to residential, commercial, industrial, and municipal consumers whereby we can reduce their utility expenses anywhere from 20 to 60 percent through energy-efficient and smart control products. We offer energy conservation solutions, building automation systems, and retail energy so that businesses can be more intelligent and energy-efficient, thereby increasing their enterprise value while positively impacting the environment by reducing harmful carbon emissions. This value proposition is ideal for hotels, as shown here with one of our hospitality clients. The future is green, so visit today to learn more.


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